Why is Apple getting into the video content production business? Easy answer. Barbara Marie Brannan:
Apple sells hardware and that’s why Apple needs video content. You know. Like Netflix. To date, Apple has committed a few billion dollars to create original video content. You know. Like Netflix. Like Amazon. And like content devouring cable and network television. Content is the new drug for technology companies, and few companies have Apple’s installed base of video hungry customers willing to spend money on new hardware.