President Trump lashed out at Amazon because it uses the U.S. Postal Service to deliver packages. He called it “…their Delivery Boy (causing tremendous loss to the U.S.).” What’s really going on is a bit more complicated than a presidential tweet indicates, but one thing is clear. Amazon is Apple’s home delivery service, and now it can deliver Apple goodies to your car.
Not only can Amazon deliver packages to your home when you’re not at home, the company can deliver goods to your car with its new in-car delivery service. Sounds, uh, um, good, right? Is such a service convenient? Or, is it creepy? Actually, a bit of both and as simple as it sounds, delivering goods to your car is, well, complicated.
Here’s what’s going on.
The future is coming. After a U.S. postal worker was found with thousands of pieces of mail in his home and car recently (he got tired of delivering mail on his route so he just kept it instead of delivering it) I worry about whether I want a government agent or delivery driver unlocking the door to my home or car.
Amazon’s new Amazon Key service is expanding to include package delivery to your car. First, you have to be an Amazon Prime member. Second, for the car delivery service to work, you need a compatible vehicle from Chevrolet, Cadillac, Buick, GMC, and Volvo.
Amazon needs the U.S.P.S. It needs FedEx and UPS. Amazon needs Apple’s customers, too, as we are exactly the online retailer’s perfect target customer. And, Apple needs Amazon because foot traffic at the malls where Apple Stores reside is on the wane. Retailing is in the middle of a vast sea change that will impact all those involved– customers, Apple and Amazon, and delivery services.
Here’s the deal. I trust Apple more than I trust Amazon. I trust U.S.P.S., FedEx, and UPS more than I trust Amazon. But humans make up every element in home delivery, and now delivery to a parked car, so the technology needs to be perfectly implemented.
I would rather Amazon and Apple cut a deal so I could visit the Apple Store to pick up a package. Or, for areas where an Apple Store isn’t easily accessible, have Amazon put up pickup stores.
None of these new changes in delivery have my confidence.