It may not be who you think it is but the trend is clear. And young. Bambi Brannan:
Depending upon whose numbers you trust, the iPhone’s marketshare worldwide ranges somewhere between 15-percent and nearly 35-percent. With that kind of disparity, is it any wonder that today’s youth do not trust adults? What they trust– at least four to one– is Apple’s iPhone.
Piper Jaffray took a survey.
Intent to buy iPhone reaches a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
Teens don’t like Android.
Bad news for Google, Samsung, and all the cheap knock off Chinese manufacturers. Apple is on a roll with Gen-Z (I’m sure they have a secret handshake, decoder ring apps, too).
There may not be a decoder ring but our teens speak a different language.