Quick. Can you name the world’s most popular, most used
talking stalking speaker? You might have answered Amazon’s Echo and Alexa. That would be wrong. Apple’s Siri? Nope. Siri doesn’t stalk you. Microsoft Cortana? In business, yes. Anywhere else, no. The proper answer would be Google’s Assistant. Google stalks users all over the internet because Assistant runs on hundreds of millions of Android devices.
What about the most used talking personal assistant? Siri? Yep.
Now, what does it mean to be the most used? In this case, based upon research by SEMRush and displayed elsewhere on the internet, Siri is the most searched of the popular intelligent personal assistants in the U.S. and elsewhere around the world.
According to the research the most requests made of Google Assistant, Microsoft’s Cortana, and Bixby is, well, how to turn it off.
Siri is the most used talking assistant in the U.S. by far– for searches. For whatever reason, Samsung’s Galaxy and Bixby topped all others in Oklahoma, and Microsoft’s Cortana was tops in Louisiana.
Everywhere else in the U.S. it was Siri on top.
First, Siri has been around longer as an identifiable and usable talking assistant and there are more than a billion iPhones and iPads in use– almost all of which are Siri powered.
Second, Apple promotes Siri. Siri is the one that people make fun of for its snarky answers, but name recognition has value, so Siri gets used more frequently.
Third, Siri being on top should tell us that many people just don’t like talking assistants all that much. Yet.
What about Amazon’s Echo and Alexa team?
As much as writers for various technology websites want you to believe that Alexa is the future, Amazon has sold only a few dozen million Echo units to date, so whatever marketshare the devices have is minuscule by comparison.
Since Siri gets used more than Alexa, more than Cortana, more than Assistant or Bixby, maybe Siri isn’t so dumb after all.