Who spends more on research and development than Apple? Not many technology companies can spend what Apple spends but what has the increased expenditure done for Apple? Jeffrey Mincey:
Well, during Steve Jobs’ reign, Apple launched the iMac, Apple Store, iPod and iTunes, iTunes Music Store, moved the Mac to Intel Inside, then launched the iPhone and iPad. All on a budget less than one-tenth of what Tim Cook spends on R&D these days.
Ouch. Jobs brought a number of disruptive products to the market.
Tim Cook’s product line is more a line of accessories to iPhone than market disruptive innovations. AirPod. Apple Watch. Beats. Apple Pay and Apple Music. The Services group is growing faster than anything else Apple sells, but still remains dependent on Apple hardware sales.