Wil Gomez thinks it’s time to get something boring from Apple:
Color me jaded if you wish, but I’ve grown tired of hearing about Apple’s tremendous riches and the hundreds of billions of dollars doled to shareholders (not given back to shareholders– they didn’t give any money to Apple for Apple to be in a position to give something back), while Apple’s customers suffer.
Apple could upgrade the Mac every year. The company sells about 20-million Macs a year– far more than in decades past, but chooses to sell old products to customers as if what’s in the box is new. Mac mini? Not new. MacBook Air? Not new. Mac notebooks? Perhaps newer, but with keyboards from some other universe.
And that’s just the Mac.