What is Apple’s problem? New Macs are highly criticized by technology publications. The company has a problem with unsold iPhone X inventory. R&D spending is through the roof yet no new next great thing.
What’s going on?
Maybe the problems we read about Apple have less to do about Apple than they do about those online publications and writers that cover Apple. Is a writer’s motive for an article more about insightful analysis or uncovering facts in an investigation? Or, is the motive more attributable to a need for a catchy headline to garner eyeballs for advertisers.
Need an example?
Check out this headline from Luke Dormehl:
Apple has a surprising amount of unsold iPhone X inventory
The headline is stated as fact. No numbers, of course. Numbers would be difficult to gather from a highly secretive Apple. Facts?
Apple is sitting on a massive stockpile of unsold iPhone X devices, a new report claims.
Still no numbers or facts.
The backlog reportedly equals almost three times the number of the high-end handsets already shipped.
Lets do some math here. Apple launched iPhone X in November 2017, not quite nine months ago. How many iPhone X’s did Apple sell? Apple has only said iPhone X was the best selling iPhone since it launched. How about 10-million per month? Or, 90-million iPhone X’s sold to date.
Yet, the report says Apple has three times that number in storage. 270-million? Uh huh. Sure. Apple has yet to sell 270-million iPhones of all models put together in a single year. Ever.
The company normally proves very good at forecasting the number of units it should manufacture.
Apple forecasts revenue. Not unit sales. Not number of units manufactured. Not number of units shipped. Apple is about sales. Now, let’s put some common sense into the backlog of unsold iPhone X’s rotting away in some warehouse in China.
Where are the fire sales?
Technology gadget sales– and pretty much anything else you can buy– are much about supply and demand. If demand is high, inventory goes down, manufacturing goes up, and you won’t find such devices on sale anywhere. If demand is low, and inventory is high, manufacturing slows down or stops, and such items show up on sale all over the place.
Where are the fire sales for iPhone X?
Based on previous quarterly revenue performance, methinks Apple and iPhone X sales are doing just fine, and headlines to the contrary are there merely to gin up eyeballs for advertisers.