When it comes to Apple vs. the rest of the technology gadget world, what do you hear or read the most? Macs need to be upgraded. Android features top iOS features. iPhone is overpriced. Sometimes you’ll read that Apple’s customers are the most satisfied in the industry. Other times you may read that Apple is doomed because it cannot compete agains the Android hegemony.
Microsoft’s Windows had a similar hegemony, right? How’d that work out for the Mac?
The Mac line of personal computers, in need of a refresh here and there, remains the most profitable and copied personal computer brand. iPhones are copied incessantly, yet the company continues to sell iPhones at record levels and takes home most of the industry’s profits.
Which is better? Marketshare? Or, profits?
You already know the answer so let’s move on to a value from Apple that hardly anyone talks about or writes about but just made the news. The liquidation folks at BStock says the iPhone X is selling for an average of 85-percent of the original price.
What does that tell you?
First, used Apple products are in high demand. High demand means higher resale prices. That is the Apple value hardly anyone talks about or writes about, yet most Apple customers know it’s there and profit accordingly.
While the iPhone X may be a standout example in terms of the percentage returned on resale, it is generally the case that Apple products hold a higher value for longer than most competing models – meaning that the so-called ‘Apple tax’ is lower than it might appear.
That means Apple’s customers may pay more than Windows PC buyers or customers shopping for Samsung Galaxy models, but that comes back in notably higher resale value.
One way to test that out is the Gazelle site where you can sell older model devices and buy older model devices. In nearly every case, an older model iPhone or iPad or Mac will return a higher value than a comparable Galaxy or whatever brand smartphone, or Windows notebooks. Wholesale– selling. And retail– buying.
In other words, used Apple products are worth more than the competition whether you’re buying or selling, and the differential is, in most cases, sufficient as to wipe out the so-called Apple Tax.