Good question. Jeffrey hunts for an answer and compares Steve Jobs’ disruption history with current CEO Tim Cook.
One could argue the iMac helped to save Apple but more disruptions were on the way. The Apple Store. Then the iPod and iTunes. After that, the iTunes Music Store and iPod on Windows. The Mac moved to Intel Inside, and Steve Jobs introduced the iPhone, and the next year the App Store. And, before Jobs died, the iPad.
Long string of hits. Tim Cook?
Cook seems to be something more of an operations guy than a visionary. He bought Beats Music which became the hot selling Beats headphones you see in the Apple Stores and elsewhere. He turned Beats Music into Apple Music but neither one are exactly market disruptors. Spotify has double the paying subscriber base of Apple Music.