The trend among browser users is to block ads. Websites respond with blocks to ad blockers. Dave explains:
It’s a jungle out there. Kate MacKenzie and the folks at Mac360 raised some noise about such tracking efforts and what it does to your browsing almost three years ago in How To See Who Tracks You Online. What was written then applies today.
Dave’s details are remarkable and he goes on to outline how a variety of typical websites are in on the tracking game.
Websites with advertising that uses trackers will take much more time to download, and take up much more bandwidth. That’s why advertisers try to block ad blockers. They want those background tracker scripts to work and will block entry if you use an ad blocker. What do those background trackers do? They cull users for information that is compiled into or integrated into their user databases. Google and Facebook do it more than most advertisers, and it’s those background processes which take up the most time and bandwidth while you browse.
It’s a jungle out there. No advertising trackers, or analytics trackers, or even cookies on the Villagers websites.