Can you remember when Apple had already lost the smartwatch race to Google and Samsung? It was just a few years ago and made headlines all over the technology world. Apple was late to yet another party started by Google and Samsung.
Have you seen anyone, anywhere with a Samsung Galaxy Watch? Meanwhile, the original Samsung watch kinda sorta mostly disappeared from view because, well, they got it wrong. It was too big, too clunky, too expensive, and uh, round.
Samsung Galaxy Watch is still round.
Don’t get me wrong. I understand how product marketing works and differentiation is key. Galaxy Watch needs to be different than Apple Watch.
It is. First, it doesn’t run Android. It has an app that works with Android OS so that’s better than Apple Watch, right? OK, different. Galaxy Watch also works with iPhone. It also comes with the basics. Notably longer battery life, round watchface, exercise tracking, GPS, LTE, heart rate monitor, a degree of waterproofing, Samsung Pay, music, multiple watchfaces, weather, and multiple sizes in three colors.
Galaxy Watch does not look like Apple Watch. It looks like a big old watch. Big. As in bigger than Watch. Discreet, Samsung ain’t.
Here’s the problem. Round watchfaces are so 1899. Apple Watch has a modular watchface with multiple complications. Five, to be exact. A simple slide of the foremost watchface to left or right reveals five more complications, if you choose. That unheralded feature is built in to Watch and renders the honeycomb of app icons on the Watchface a useless relic from the past.
A rectangular watchface is better than a round watchface. Why? You can get more information on the watchface in rectangular mode than in round mode.
It’s math. Visual math.