Apple says ‘privacy is a fundamental right‘ yet cohorts with those who do not share the same view.
Apple’s privacy policies encompass a number of pages and gets complicated quickly, but the general idea is to collect information useful to Apple and not make it identifiable to a customer.
What else can Apple do?
Tim Cook needs to do more regarding privacy and user security. More options, yes, but more in the sense of segregating Apple from Google (Google remains the default search engine on Safari). If privacy truly is important to Apple then why doesn’t Apple promote that privacy, improve privacy and security, and further differentiate the company from the likes of Google and Facebook?