Color me annoyed, but I’ve been traveling and haven’t kept up with my RSS subscriptions. When I left, Apple was the anointed leader of the tablet segment of personal computers. Sales had improved in recent quarters, the entry-level iPad is priced as competitive as any such device with similar specifications, and Apple still seems to be rolling in the dough, so to speak.
So, what happened? How did Apple’s iPad fall behind the competition?
While combing through my lengthy and neglected RSS subscriptions I came across a few items on Samsung’s new Galaxy Tab 4 and Microsoft’s Surface Go.
The iPad Pro needs more than smaller bezels to take on the Galaxy Tab S4 and Surface Go
Whoa. What happened? Samsung hasn’t had half the success Apple has in the tablet segment, so I looked at the Galaxy Tab 4’s specifications. So did Natalia Nowak:
Samsung Reinvented A 2015 iPad Pro
Ouch. So, what’s the verdict? Other than an Apple-oriented digital technology rag thinks iPad needs to get better:
As close to a 2015 iPad Pro as you can get, this Galaxy Tab 4 tablet is different. First, it comes with S Pen. Pencil is extra on iPad models. Second, it works with Samsung’s DeX technology. Think of it as a desktop dock which plugs a Samsung Galaxy smartphone or the Galaxy Tab 4 tablet into a keyboard, display, and mouse. That gives you something of a desktop PC. And, third, there’s a $150 Book Cover Keyboard which looks remarkably like Apple’s Smart Keyboard for iPad but with better keys.
The Galaxy Tab 4 does not compete well on price with Apple’s entry-level iPad and has a few different features than iPad Pro, yet most Apple Watchers and certified guesstimators predict a new iPad Pro is on the way in mere months.
What about Microsoft’s new Surface Go notebook tablet hybrid? T.T. O’Brien:
The Surface Go is a 2-in-1 laptop. But it’s a very, very good one that jumps up to being exceptional when you consider its price versus other devices of the same ilk.
On paper, Surface models look good, but nearly every reviewer says the same thing– these are better notebooks than tablets. Seldom do you see a Surface anything being used as a tablet despite a few touchscreen options in Windows 10 and detachable keyboards.
Apple has little to worry about in the Surface hybrids. Samsung, however, is relentless and keeps chipping away with improved models, albeit not at reduced prices anymore. Somehow profit has become important at Samsung.
Alright, I was gone awhile, didn’t keep up with the news, but is Apple’s iPad behind the competition? No. But it doesn’t matter because there is more to Apple’s devices than hardware and that seems to be what digital technology rags compare the most.