New Macs! New Macs! New Macs! That’s been the cry for the past few years. Well, that and the cries from the so-called Mac professional customer base– “Apple has abandoned professionals!”
Whether true or not, Apple’s latest new Macs are a powerful breed of noteboooks. The iMac Pro screams, well, Pro. A new modular Mac Pro has been promised and that might quell some of the noise, but what the world really needs is something Apple does not have.
A cheap Mac. Or, rather, and more appropriately described, an inexpensive Mac notebook that goes pound for pound, feature for feature, against the growing threat of Windows notebook tablet hybrids with touchscreens.
As it stands now, Apple’s entry level Macs are a mixed bag of mostly older technology; desktop or notebook. Here’s a rundown of the pricing and the problem.
Apple’s true entry-level Mac is the Mac mini which starts at $499; sans keyboard, mouse, and display, of course. Just how valuable and powerful is such a Mac?
Mac mini makes everyday tasks a breeze with fourth-generation Intel Core processors
4th generation? The new MacBook Pro models have Intel’s 8th generation CPUs. What’s going on?
Well, it gets worse.
Apple’s entry-level notebook is the MacBook Air at $999. It weighs as much as a more powerful MacBook Pro and a pound more than the entry-level MacBooks.
Whatever the task, fifth-generation Intel Core i5 and i7 processors with Intel HD Graphics 6000 are up to it.
No it’s not. Although one can argue than a MacBook Air is more powerful than a more expensive MacBook, but the latter has a Retina display and the former does not. To match the MacBook, the entry-level iMac desktop model weighs in at $1,299 but with a Retina 4K display, but an older Intel Inside and a real live spinning hard disk drive instead of the SSD storage units in the MacBook models.
In other words, all these new Macs that recently hit the streets are designed to quiet the ever noisy professionals and critics who fear Apple has abandoned the pros. iMac Pro. MacBook Pro. ‘Nuff said.
But what about the computer for the rest of us? The Mac mini is anemic. Even by older Mac mini standards. The MacBook Air is pathetic when compared to comparably priced Windows notebook tablet hybrid models with a touchscreen.
So, word on the streets is this– Apple plans a new entry-level Mac notebook. Soon. Maybe in 2018. It will be a MacBook Air and will be priced sub-$1,000. Well, it’s already sub-$1,000, so how low can Apple go?
Here’s what Apple should do. Put Intel’s latest Inside the MacBook Models; even make them thinner and lighter and start the price tag at $999. What of the MacBook Air? This is the perfect opportunity and perfect machine to roll out with Apple Inside; an Apple-designed A-Series CPU of the iPhone and iPad Pro variety. There’s enough horsepower, right?
After all, Apple’s iPhone benchmarks well against MacBook Pro models. Forget Boot Camp or Windows Inside. Make it ARM and macOS Mojave all the way. Add an options for an always on cellular antenna connection similar to iPad models.
Price it at $799 to $899 and throw in some larger storage and RAM options, and a few colors. Oh, and Mac App Store apps only.
Methinks I am on to something. But maybe next year.