That’s the gist of Jeffrey’s problem with Google. Not enough competition.
First, Google is the default search engine in Safari, and Safari is the most used browser on Mac, iPhone, and iPad. Second, Google is the name brand of search engines. For crying out loud, Google is a verb. Google it! is what we do to find something online.
What about competition?
Microsoft’s Bing is an also ran. I like DuckDuckGo but it requires more searches to get similar results that show up on Google with fewer clicks. Yahoo! is like Bing. Ask.com, AOL.com, Wikipedia, and WolframAlpha are specialized search engines (here’s a Top 10 List of search engines).
What could Apple do?
Apple has enough clout in the industry– and enough cash– to buy DuckDuckGo and make it the default search engine on Safari, and use some of that cash to make it a better search engine without all the tracking mechanisms that Google uses to stalk users