Big Brother Facebook. Big Brother Google. Big Brother Apple Watch? Dave explains:
John Hancock wants customers to live longer. After all, their product is life insurance, so the longer a customer lives the more revenue John Hancock gets, and the longer the delay to pay out insurance.
So, John Hancock is willing to subsidize the price of Apple Watch because…?
Watch is one of those devices, along with a variety of applications and sensors embedded into iPhone, Fitbit, and perhaps other devices, that follow the time honored axiom, “Performance measured, is performance improved.”
The math is in there somewhere.