Every election season comes with a few phrases that define success or failure. Some are internal rallying calls, others are aimed at the electorate. Remember, “Lock Her Up!” Enough voters in a few key states succumbed to Hillary Fatigue and that was sufficient to change the course of an election.
Here’s another one from the Clinton campaign a few decades ago:
“It’s the economy, stupid” is a slight variation of the phrase “The economy, stupid”, which James Carville had coined as a campaign strategist of Bill Clinton’s successful 1992 presidential campaign against sitting president George H. W. Bush.
If you’re a Mac-owning, iPhone-toting, iPad user, the question to ask is, “Why?”
The answer might be more simple than due consideration would unravel. My Apple customer days can be traced back the early Mac days. Since then, and since the second coming of co-founder Steve Jobs in 1997, Apple has expanded the ecosystem it built with the Mac. Today, we live in a walled garden ecosystem.
Walled Garden is what Apple critics call the end-to-end ecosystem Apple built for its customers. macOS and iOS are tightly integrated. iCloud provides easy access to commonly used files and data between Apple devices.
Apple software works better with and between Apple hardware than competitors. Hardware and software, together, or compared individually, are key differentiators between iPhone and Android, between Mac and Windows.
That integration also creates a sticky ecosystem which is sufficiently robust and all inclusive that Apple customers don’t bother to see whether grass is greener on the other side of the fences; Android or Windows. Why not?
Many of us lived and continue to live with other platforms and Apple’s integration, ease of use, and attention to security and privacy make moving off one platform to another something more than an inconvenience.
Critics cry out, “Apple isn’t open.” True. Neither is Disney World. “Apple doesn’t provide enough choice.” Sometimes too much choice is what it is. Too much. Google says there are more than 2-billion Android users on planet earth. Compare that to more than 1-billion Apple customers. There are more than a billion Windows PC users, and more than 2-billion Facebook users, so Apple’s so-called Walled Garden ecosystem has good company.
In life, we make choices. Some of humanity live in the backwoods and go their own way. Think Hank Williams, Jr. and ‘Country Boys Can Survive‘ as the perfect example. Some of us prefer to shop for groceries at Publix, Winn-Dixie, or Walmart. Others prefer Whole Foods or Trader Joe’s.
Choice is good. My choice is the walled garden ecosystem.