Perspective is everything. If you don’t believe me, check out how Dennis the Menace views All The Lemonade You Can Drink For 5-cents. You’ll get the idea right away. Humans just don’t see everything exactly the same way all the time.
Here’s a good example. iPhone X came with a Notch at the top of the display, with area to the left and right which could hold various status icons. The Notch itself contained the microphone, front-facing camera, dot projector for Face ID, a speaker, a light sensor, a flood illuminator, an infrared camera, and a proximity sensor. The same Notch shows up in all three new iPhone models; Xs, Xs Plus, and XR.
So, is Notch good? Or, bad?
The proper answer depends more upon your perspective than anything else. Some call it horrible design. Samsung mocks Notch. Many Android smartphone makers have already copied Notch into their newest models.
Ugly catastrophe? Or, mark of elegant design? You be the judge. Obviously, Apple’s customers do not seem to mind Notch and bought about 80-million iPhone X models in the past year, and all three new iPhone models have the same Notch.
If beauty is in the eye of the beholder then what is change? We Villagers use the phrase, “Nothing improves without change” as a mantra to help us deal with the constancy of change. As an example of how getting set in our ways and not making way for change can cause us some level of grief, famous fool Ashraf Eassa complains that iPhone Xs Max has a problem.
Remember the iPhone’s tick-tock naming convention of years past? 4 to 4s, 5 to 5s, 6 to 6s, Plus, etc.
Apple has broken with that tradition. Indeed, the two devices, for all intents and purposes, are just different-sized versions of the same device. Here’s why this is a mistake.
Mistakes are in the eyes of the beholder, too.
The benefit to Apple endowing the larger and more expensive versions of its devices with additional features is that such a practice could encourage users who simply want the best iPhone available to go with the larger variant. Additionally, individuals who might be torn between the two sizes might view the extra features in the larger model as a swing factor to push them toward the bigger models.
But Apple didn’t do that with iPhone Xs and iPhone Xs Max. They are the same phone except for display size and battery. Same CPU. Same cameras. Does that mean the so-called upsell is gone? Of course not. Bigger is an upsell. A big upsell.
It’s not clear why Apple didn’t more aggressively differentiate the iPhone XS Max from the iPhone XS this time around.
Apple didn’t need to.
We’ll probably have a better feel for what Apple’s longer-term goals are with respect to its different-sized flagships when the company releases its 2019 lineup.
Uh huh. We’ll know more about the future when it gets here.
Monday morning armchair quarterbacks and their opinions are a dime a dozen. The only example Eassa gave to refute Apple’s minimized differentiation came from Huawei.
Which IDC reports actually overtook Apple in terms of smartphone unit shipments in the second quarter of 2018 — applied this strategy to its P20 series of smartphones.
And we’re back to the marketshare argument as a measure of success. Apple’s iPhone line owns 85-percent of the entire industry’s profits and about 65-percent of the entire industry’s revenue, so it should be obvious that Apple’s steps toward change are measured and very successful.
Eassa can’t say that about Huawei or any other smartphone maker.