Fake news is nothing new. Distorted realities are nothing new. Back in the Garden of Eden, what did Adam tell God when he confronted him over eating fruit from the forbidden tree? Genesis 3:12:
The woman whom thou gavest to be with me, she gave me of the tree, and I did eat.
Go down the list. Deflection. Shifting guilt. Distorted reality. Not much has changed in 5,000 years of recorded human history and Forbes is but one example of many in an age where information is in less abundance than misinformation.
Here’s the latest:
Uh oh. Watch out Apple. Don’t look behind you. Microsoft is on your tail.
Surface Catching MacBook As Microsoft Climbs Charts
Oh no. How can that possibly be? Just five years ago the Mac began a climb to record sales and Microsoft’s Surface PC was a write off. Now Surface is about to catch up to the Mac.
Microsoft’s Surface Team will have been celebrating this weekend as the Surface brand reaches fifth place in the US sales charters for the last quarter.
Catching MacBook indicates that Surface is close to Mac sales. Nothing could be further from the truth except no Surface sales.
There’s a long way to overhaul Apple in fourth place, but the progress and the paths are clear.
Really? Only Apple knows how many Macs get sold each quarter. Apple is very upfront about that. Microsoft? Not so much. The Windows maker never reveals Surface sales because it’s much easier to let tea leaf readers, palm readers, and soothsayers do it for you. Gartner.
Top spot was earned by HP (4.5 million), followed by Dell (3.8 million), Lenovo (2.3 million) and Apple (2 million). Microsoft’s 0.6 million does give it fifth place although it’s clear that the Surface brand is winning ‘the best of the rest’ race while the Top Four streak ahead
Where is Microsoft? Leading the Others category.
Others dropped more than 22-percent in the U.S. Microsoft edged up 1.9-percent. The Mac dropped almost 8-percent. If this trend continues Microsoft’s Surface PC line will top Apple’s Mac line in, uh, um, well… somewhere around 2029. Mac sales have fallen because Apple has failed to refresh the consumer end of the Mac line.
We’re waiting, Apple.
In the meantime, Apple’s lethargic approach to the Mac gives Forbes’ writers plenty of ammunition to distort reality. The big news is not the Mac. Others dropped 22.5-percent. Lenovo increased 22.2 percent. The Mac dropped. Microsoft’s increase is so anemic as to barely be newsworthy but we’re talking about Forbes’ strange desire to piss on anything that resembles an Apple logo.
The pattern is clear. Forbes needs professional help.
I am known for my strong views on mobile technology, online media, and the effect this has on and communication will have on the public conscious and existing businesses.
That’s not a coherent sentence, is it?
I’ve been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows.
Translation: People pay me to write drivel.
Since we live in the age of misinformation we should expect misinformation to arrive from many sources. Forbes is but one.