This isn’t quite what you think, but it is a clever take on Microsoft’s strategy to put software everywhere after missing the smartphone revolution. T.T. O’Brien:
That’s not a Microsoft Phone. That’s Microsoft piling on applications for Android users. I get it. Microsoft’s new Surface Phone is just anything that runs Android.
If you can’t beat them at hardware– and Microsoft did not beat anyone at smartphone hardware; except maybe Facebook and Amazon– beat ’em at software. That’s Microsoft’s strength and heritage anyway, right?
Even without hardware, Microsoft has turned a loss into a win.