T.T. O’Brien outlines one key factor that differentiates Apple from all other technology competitors.
The human touch. People. That personal touch, among the aforementioned items, actually segregates Apple from the riffraff of retail. As highly touted as Google’s new Pixel 3 camera is, have you ever met a Google employee? Yet, at any Apple Store you can get free classes on how to better utilize an iPhone’s camera; or, just about any Apple product.
Microsoft has stores, too.
Uh huh. And they’re populated by more Microsoft employees than customers. That’s exactly the opposite at an Apple Store, and still it can be a challenge to get some attention without waiting a few minutes in line.
Apple has put humans in charge of Apple News app (now with more than 90-million readers).
Read it and weep Google, Facebook, Amazon, Samsung, and Microsoft. Humans matter to humans. Algorithms do not.