Wil Gomez on Apple CEO Tim Cook and Apple co-founder Steve Jobs.
Steve Jobs helped build the original Apple. Jobs built NeXT which Apple bought in 1997. Jobs also bought and built Pixar, and when it went public in 1995 he became rich again. When Pixar was bought by Disney, Jobs became richer.
The rich get richer.
In addition to NeXT and Pixar, there’s Apple, Mac, iMac, iTunes and iPod, iTunes Music Store, Apple Stores, iPhone, iPad, and the App Stores; each of which were massive disruptions of their respective industries. Jobs was a master at market disruption.
What about Cook?
Under Cook’s reign, Apple has introduced Apple Pay, Beats Music, Beats headphones, Apple Watch, AirPods. What did I miss? Although most Apple products have been improved since Jobs died in 2011, one can argue that Tim Cook has become the master of iPhone accessories.
Cook’s legacy brought huge profits to Apple and money to shareholders, but no next great thing. Jobs did it often.