Name another technology company that is criticized and maligned as much as Apple? Crickets, right? Apple is fair game because any negative article about Apple gets far more readers than news or analysis; both of which are lacking in today’s online news sites.
Take Forbes Magazine. Please. Few magazines have had as much to say about all things Apple as Forbes. Indeed, two of Forbes writers have made a living with anti-Apple rhetoric, misleading headlines and content, twisted facts, and, in some cases, outright lies.
Where do Apple and Forbes stand after all the attacks?
APPL is on the upswing thanks to smart investors who understand the value of buy low and sell high. APPL is low. Apple has money to buy back stock while it is low. Unlike Forbes, Kelly, and Spence, Apple knows the company’s value is far more than the shallow analysis you read from such misguided journalists and their platforms.
Indeed, Apple has helped to cause Forbes shameful fall from grace.
Forbes Magazine had a glorious past but has fallen on hard times in a cutthroat industry where few have survived the transition from print to digital.
B. C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine of Wall Street, founded Forbes magazine on September 15, 1917. Forbes provided the money and the name and Drey provided the publishing expertise.
Forbes has been around for more than 100 years but has evolved into little more than the Star Magazine of business; a supermarket tabloid-like publication that offers little more than a 21st century version of yellow journalism with outlandish click bait headlines.
Why does Forbes engage in such age-old tactics to generate readership?
Forbes.com uses a “contributor model” in which a wide network of “contributors” writes and publishes articles directly on the website. Contributors are paid based on traffic to their respective Forbes.com pages; the site has received contributions from over 2,500 individuals, and some contributors have earned over US $100,000, according to the company.
Simply put, Forbes writers get paid based upon how many hits an article can receive, and any article with Apple as the negative subject, gets more hits than legitimate news articles or content with actual insightful analysis.
Apple is responsible for Forbes fall from grace because anti-Apple rhetoric is a big money maker online. Check out how the new age yellow journalism works these days.
It ain’t pretty. Apple is to blame. But don’t cry for Forbes. They brought it on themselves with a business model that pays more for digital drivel than for news and insightful opinion.