Good analysis from Wil on all the tricks manufacturers use to keep sales propped up.
Apple, as with any company that sells a product, needs to adjust accordingly, and that means discount bundles, packages, promos, trade-ins, and anything else that helps spur demand. Unsold hardware doesn’t go back to the factory. Apple– as with Samsung, Google, Lenovo, Microsoft, Dell, HP, and all those cheap Chinese knockoff makers– reduces prices to move product.
What are some of the tricks?
On the surface, in public, you’ll see what we see already; discounts, promotions, bundles and packages, trade-ins, etc. Below the surface and out of sight, we’ll see Apple make deals with big retailers (think Best Buy, Target, et al) and cellphone carriers (AT&T, Verizon, T-Mobile, et al) so they can create attractively priced bundles like free devices or BOGO (buy one, get one for x-amount off or free).
Seems to be working. Some Apple suppliers are projecting increases in revenue.