Apple critics want to see a $100 iPhone. Will it happen? No. Why not? Target market. Wil explains:
Have you ever read a story about Lexus or Mercedes or Tesla having difficulty selling their expensive cars to the poor in Africa, India, or Asia? No. Why not? Why bother to argue such an issue? Isn’t it obvious. Those are premium brands so why target to those who do not have the wherewithal to purchase premium products?
In simpler terms, “Why ask stupid questions?” Or, put another way, “Why not bother to understand math?”
Critics and analysts and journalists do not seem to understand marketing, technology, or business models. Apple sells premium products. To buy a premium product you need to be able to afford it. Apple accounts for more than 60-percent of the entire planet’s smartphone revenue each year, and over 80-percent of the planet’s smartphone profits each year. That didn’t happen by selling $200 iPhones.