Bias is everywhere. If we’re human, we’re biased. So it shouldn’t come as a surprise that Google’s search results can be viewed as biased? We should expect that Facebook’s content is biased? Hell, members of Congress obviously are biased but seem to get upset when they see bias elsewhere on planet earth.
Google CEO Sundar Pichai went to Washington in an effort to head off a storm of bias from elected officials. Whether he succeeded or not may be determined later, but his presence did show bias. Not necessarily from Google, but definitely from members of Congress.
Yes, Apple, Google, Facebook, and virtually everything you see online or with your lying eyes is biased? Is that good? Or, bad? Or, just natural?
Yet, that does not seem to stop those in positions of power and authority to adjust the world around them so whatever bias exists favors them, not others.
Representative Lamar Smith of Texas, speaking to Pichai:
Those who write the algorithms get the results that they must want….In your opening statement you mentioned your desire to provide information that was without political bias. Clearly that’s not working. So what are you going to do to improve that situation?
Pichai danced around the question and avoided a direct answer, but it would not have mattered because bias often is like beauty. Bias is in the eye of the beholder.
Algorithms are search results are representative of those who create the code, design, and build the systems so bias will be a part of the end result because humanity. I just did a Google search for the word “idiot” and guess what images came up? About 90-percent of the first page in Google’s image results were photos of President Trump.
How did that happen?
Did Google make it happen because programmers have a liberal bias? Or, does Google’s search results merely display what many search users determine to be an idiot? I know enough about how search works and how social media works to recognize that the answer is the latter, not the former.
If you’re a Trump supporter I can understand why the results seem like bias. Facebook has a similar issue.
So does Apple.
My view of all this bias and censorship may not be mainstream. I think Apple is more blatant about bias and censorship than Google or Facebook. In a very Disneyesque way, Apple curates applications and content so customers are less exposed to the extremes that may exist elsewhere. If you still want to dig into the deepest and darkest recesses of Facebook, YouTube, and the Dark Web, Safari will get you there. But Apple filters content and applications in ways that are beneficial to their customers who prefer living on the other side of the walled garden.
Apple is more direct and open about the company’s bias than Google or Facebook.