There are many metrics available to determine a businesses health. Marketshare is not one of them. Jeffrey:
Wherever you read or hear about marketshare stop and think about unicorns. They have about the same value. Marketshare as a valuable metric is a myth, yet whenever Apple and Mac and iPhone and iPad are mentioned and compared to competitors, marketshare is sure to follow.
Marketshare is touted often, and just as worthless as a metric. What is?
Apple’s revenue for every major product is enormous, but even more outsized– especially when compared to competitors– is profit. The guesstimators put Apple’s iPhone revenue share at nearly 60-percent of the entire smartphone industry’s combined revenue. Likewise, thanks to larger than life gross margins, iPhone comes in with almost 75-percent of the entire industry’s profits.
You don’t hear or read much about those metrics.