What motivates business? Money. Yes, it’s that simple. Money is a huge motivator and remains the impetus behind so-called Yellow Journalism that permeates the online world of misinformation; the toxic hell stew that works diligently to confuse people so they do not understand the distinctions between news and fake news, between opinion and link baiting.
If you are similar to about 100-million or so iPhone, iPad, and Mac users, then you’re familiar with the Apple News app. I gave up Flipboard to use News as my primary online news source. Far too many of Flipboard’s editors have no editorial experience and articles that get flipped here and there seem far too much like sharing fake news on Facebook.
Even in Apple News I run into dozens of anti-Apple articles, many from websites that make their living by grabbing onto a slice of the Applesphere. A good example is Forbes, a decidedly anti-Apple publication. Why?
Two of Forbes writers attack Apple mercilessly with diatribes that range from outright lies to outright misinformation to a continuous stream of twisted logic (Gordon Kelly and Ewan Spence, I’m looking at you). Forbes once was a well respected publication, but the need to make a buck by mimicking Pravda has turned the magazine and website into more fiction than fact.
Why do Forbes’ critics love to hate everything about Apple?
First, most readers do not understand Forbes’ business model. Yes, we all know that advertisers pay the bills, but how is the content generated?
Forbes.com uses a “contributor model” in which a wide network of “contributors” writes and publishes articles directly on the website. Contributors are paid based on traffic to their respective Forbes.com pages; the site has received contributions from over 2,500 individuals, and some contributors have earned over US$100,000, according to the company. Forbes currently allows advertisers to publish blog posts on its website alongside regular editorial content through a program called BrandVoice, which accounts for more than 10 percent of its digital revenue.
That says it all. Anti-Apple makes money, not only for Forbes, but other publications and writers who recognize that half of all Americans with a smartphone own an iPhone; the higher Apple’s popularity has grown, the larger the target for yellow journalists.
Second, Apple is a big, growing, and lucrative target for critics. Witness the recent bloodbath in the stock market, thanks in part to APPL. Apple Inc. and APPL are not the same. Apple, the company, is blamed for the dramatic drop in value from APPL, the stock, yet, Apple’s financials are among the best of any technology company.
Better than Google, Microsoft, Samsung, Amazon, Dell or HP, Lenovo, and, well, you name it. Yet, with a superb P/E ratio, Apple the company is criticized because APPL the stock rides an emotional roller coaster with investors.
Critics love to bash Apple and that seems to have been the case since long before the company brought Steve Jobs back to save it from a near death experience.
Money talks. So do your feet. If you encounter poor service or shoddy merchandise, do you go back to the same company or vendor? No. Your feet can talk. Why read websites that are insanely critical of everything Apple does? Vote with your feet.
I dropped Business Insider and Forbes because both are full of anti-Apple rhetoric that borders on insanely spiteful.