T.T. O’Brien’s take on Tim Cook’s Apple:
Apple, as a hardware company, has hit a wall. iPhone gets all the resources it needs to succeed while iPad and Mac get leftover crumbs from the company’s table of plenty. Apple’s major products are on a plateau of sorts. Unit sales are mostly stalled or dropped or both.
Is anything growing?
Services. Think of it as kind of a catchall of non-hardware items, now worth more to Apple than iPad and Mac combined, but remember the math– as a hardware company, Services only works if Apple sells more hardware, otherwise, Apple is just selling accessories and services to an existing customer base.
You would think Apple would want more customers but that does not seem to be the case.