Has Apple lost its mojo?
1. Self-confidence, Self-assuredness. As in basis for belief in ones self in a situation. Esp. I context of contest or display of skill such as sexual advances or going into battle.
2. Ability to bounce back from a debilitating trauma and negative attitude
Maybe so, maybe not, but if the old adage nothing improves without change then one can argue that Apple may not be as innovative under CEO Tim Cook as the company was under co-founder Steve Jobs.
First, let’s look at the record.
Steve Jobs’ Apple brought us iMac, Apple Stores, iTunes, iPod, iTunes Music Store, iPhone, and iPad. Tim Cook’s Apple brought us accessories for iPhone. Apple Pay, Beats headphones, Apple Watch, Apple Music, AirPods, and now add-on content services for the ecosystem.
See the difference?
Second, let’s look at a different record. Money.
One can argue that Steve Jobs’ Apple brought AAPL shareholders a greater return on investment, but that would depend upon when the original investment was made. Apple Inc. under Tim Cook is vastly more wealthy that it ever was under Jobs.
Apple today has over 1-billion customers, more than 1.5-billion products in the wild, greater revenue and profits, and dares to return money to undeserving shareholders and buy back shares to help keep the stock price inflated.
But what about Apple’s product line?
While Steve Jobs’ product line disrupted more markets than Apple under Cook, it isn’t as if Apple has been standing still. Apple Watch is bigger than iPod at its peak. The Mac grew to record numbers and remains there. iPad, Apple’s fastest growing major product ever, is on the rebound. AirPods are the best selling wireless earbuds. Apple Pay is the top mobile device payment system. Apple Music is closing in on industry leader Spotify.
See the differences?
Apple may not have lost its mojo, and indeed one can argue against such a consideration thanks to increased revenue growth under Tim Cook, the success of Watch and AirPods, but the difference is more obvious when we realize that much of the most recent success has been built on current products.
Cook’s products are great but remain what they are. iPhone accessories. That tells me Apple has become more conservative, more introspective, and less innovative from a major product perspective.
Jobs’ Apple was willing to take big risks while Cook’s Apple seems content to polish the apple.