All too often we hear how bad things are for Apple these days. Jeffrey says the numbers say otherwise.
The real numbers do not match the rhetoric. In other words, Apple’s performance in nearly every metric that matters should tell the tale but nattering nabobs of negativism pay little attention.
How good are Apple’s numbers? Horace Dediu:
Apples’s business has high margins (64% gross margin for services, 34% for products), has been resilient over 12 years while attracting hundreds of imitators at lower price points, and has loyalty and satisfaction which results in more than 90% re-purchase rates. Cyclicality is driven by seasonality and product lifespans, not competition.
‘Nuff said, huh?