Guess who has a new flagship smartphone? Samsung, right? Uh, no. Galaxy Fold seems to have folded. Apple’s best selling iPhone is not the flagship. It’s iPhone XR, the value leader.
Chris Velazco explains how to change product language to make what isn’t better than what it is:
Google shows Apple and Samsung how ‘lite’ flagships are done
Flagship Lite? Does that mean Apple’s iPhone SE was Apple’s Flagship Lite? Good grief. How can we fix such stupidity?
Let’s start at the top.
In recent years, the price of flagship phones has skyrocketed. What used to cost about $700 now goes for $1,000, albeit with more advanced features packed in.
That would make Google’s Pixel XL a flagship. iPhone XS Max? Flagship? Galaxy Fold? Folded flagship. So, what the hell is a flagship anyway?
Used more loosely, it is the lead ship in a fleet of vessels, typically the first, largest, fastest, most heavily armed, or best known.
iPhone XS Max? Flagship. iPhone XR? Not so flagship. Or, put another way– not flagship lite.
Over the years, the term “flagship” has become a metaphor used in industries such as broadcasting, automobiles, airlines, and retail to refer to their highest profile or most expensive products and locations.
As flagship smartphones became ever more, uh, flagship– expensive– modern techno-gadget media charlatans came up with new terms.
This trend in pricing was soon followed by the return of the “lite” flagship — watered down versions of the pricier phones that cost hundreds less.
No, that’s wrong.
Nobody uses flagship lite to denote a less expensive model even if it has the same brand. Pixel 3 XL? Flagship. Samsung Galaxy S10? Flagship. Google Pixel 3a and 3a XL?
Not. Flagship. Lite.
With their lite flagships, companies like Apple and Google like to talk about making their technology accessible to more people.
OK, language is a dynamic and if enough people want to change portions of language and alter meanings, they have the right and the opportunity; that’s what is going on with flagship lite.
It’s still stupid but I understand the reasoning. And, nobody’s flagship lite smartphones have caught the world on fire, right?
Google will probably do better, and I base my prediction on a single factor: price. At $400, the Pixel 3a is the cheapest of the lite flagships and doesn’t compromise on specs too much.
It’s a 2016 Google Pixel with a 2018 camera. How is that not a compromise?
The fact that Google, Apple and Samsung are edging into a slightly cheaper space means we can expect other companies in that strata to do better.
Does that mean that all mid-range smartphones will do well? Somebody has to lose and Google has more experience at losing in hardware than Apple and Samsung.
Google is showing Apple and Samsung how to do the “lite” flagship right.
Shouldn’t we wait until sales numbers or marketshare shows up before issuing the crown? After all, Google’s last flagships were far less than Apple and Samsung flagships but sold in numbers lower than previous flagships.
Finally, where is Apple’s Flagship Lite? I guess it’s iPhone XR, right?