That’s T.T. O’Brien’s take on all the discounts you see these days on Apple products. But didn’t Apple raise prices last year and this year?
Apple didn’t actually raise prices on older products; instead, new products came with higher price tags. Then, almost as if someone at Apple pulled a toggle switch last year, all those products showed up here and there on sales with discounted prices.
Raise prices, make discounts. Yes, Apple is on sale.