This week is one of the biggest weeks for Apple. WWDC 2019, the company’s much heralded and highly hyped conference for app developers. If you have a few hours to burn and you want to know about the latest from Apple months before it arrives, check out the Apple Special Event on the company’s website, or Apple TV.
As I viewed the show’n tell from Apple executives and managerial staff, I was struck by one video that truly sets Apple on a different track than competitors.
First, rummage through the obvious.
Take a tiny look at what Apple laid before customers and developers.
- iOS 13 – the preview is impressive; iPhone gets a dark mode and more speed
- iPad OS – Apple added many more Mac like features; keyboard shortcuts, more split screen options, and an easier way to move the cursor around the screen; plus integration options for developers to make their apps run on the Mac
- watchOS 6 – yes, new Watch faces, a Watch App Store, even buy apps on the Watch itself
- macOS Catalina – this was a safe name change (Bakersfield lost out again) with new apps for Music, Apple TV, and Podcasts– just like on iOS
- Mac Pro – Yes, Apple is still a hardware company and still loves the Mac. You may need to raise the limit on your credit card, though
- Apple Pro Display XDR – think 32-inch Retina 6K display with Extreme Dynamic Range, and more features than you can find on anything else. If you have the money
Those are all well and good and mostly expected.
Second, it should be obvious that Apple sweats the details even when it doesn’t need to but knows it should.
Think accessibility. Apple has an Accessiblity page devoted to how the company’s products work for those who may be challenged in different ways.
Apple announced a new Voice Control feature for macOS Catalina and iOS 13 and iPad OS whereby voice commands provide deeper and improve navigation– all voice processing is done on the Mac, so privacy is a non-issue.
This is a big deal.
Navigation options pop up on the screen in Accessibility Mode which allows the user to access Mac, iPhone, and iPad commands to navigate through multiple screens with simple voice controls.
Indeed, nobody does accessibility like Apple.
Now, if Apple can just prevent this kind of issue that happens too often for the rest of us.
Me: ‘Siri, please delete browser history’
Siri: ‘Tweeting browser history now’