Apple’s App Store for iPhone and iPad has nearly two dozen different application categories. The Mac App Store has a similar number. They range from business to education, from graphics and design to health and fitness, from photography to productivity, from lifestyle to medical, from news to sports, and business to finance.
Is that not enough categories for most of us to find the apps we want and need? Yet, a company that tracks downloads says almost 75-percent of the money spent on app downloads came from a single category.
From AppAnnie (the company that tracks downloads and purchases):
- 74% of all consumer spend on the app store being driven by games
- 33% of all mobile downloads and 10% of time spent on mobile are now games
What does that say?
Games are a very big deal, and Apple’s iPhone can be considered the largest game platform on planet earth in usage and revenue for app developers.
Google’s Play store accounted for the most game downloads worldwide, but Apple’s App Store took home the prize for revenue with almost 65-percent. That means Google Play had 1.6-million games vs. 1.1-million on the App Store, but Apple took home the most money.
Games are a big deal with one of three downloads coming from the games category.
What AppAnnie doesn’t say, and both Google and Apple keep under wraps, is age groups. Games span the gamut of course, but likely far more for younger users than adult users, especially as ages increase.
Simply put, in money spent, games top iPhone’s App Store.
What about usage? What are the top apps? Games make up only 10-percent of usage even though they account for almost 65-percent of money spent.
Here’s what it looked like a year ago from comScore.
What’s not on the list are Apple’s built-in apps– Safari, Mail, Messages, Maps, et al. Look at the dominance of Facebook and Google. They take eight of the top 10. Is it not surprising that governments want to curtail that dominance?
Apps used at work vary from apps used during leisure time, but you get the idea. Games lead in revenue. Google and Facebook lead in usage.