It’s hard to argue with Ron’s perspective on this.
Can you avoid such tracking? Stay offline. If you can’t do that, and most of us cannot, then be careful where you visit and what you do online. A VPN helps, but does nothing to prevent Amazon from knowing your search and purchase habits, and does nothing to prevent you from being followed by Google, and certainly Facebook cares little about how you get on the internet, VPN not withstanding.
It’s a jungle out there.