Wil explains what Google does to make money in search.
Google knows you and your online search habits so well, and has enough online properties, that it can display a list so useful you don’t need to go anywhere else except one of Google’s walled garden properties.
Bad? It gets badder.
Even worse, the actual clicks to Google’s properties has increased over the past decade while clicks to third party properties– not listed with favor in Google’s search results– have gone down.
Google is starving the rest of the internet advertising world for its own benefit.