This week I read a piece in The Hollywood Reporter. Yes, it’s my Bible for everything happening in, well, uh– Hollywood. Guess where Apple is spending money these days? Hollywood. Why has Apple jumped into the content creation business with billion-dollar shoes?
Like Disney, it’s all about the numbers. Apple has more than 1-billion customers and gets over 100-million new customers each year. It also sells about 200-million new iPhones, iPads, and Macs each year. For now, Apple is giving away a $4.99 Apple TV+ subscription whenever someone buys a new iPhone, iPad, or Mac. That’s 200-million Apple TV+ subscribers in a year. Every year. Some of those will continue their subscription each year, so let’s say that half do just that, on average, after two years.
Content is about money.