Too many self-congratulating technology gurus do not seem to understand how the industry works. Jack says to ignore them.
There is yet another group of yellow journalism to avoid; the anti-Appleholiic screed writers who hate nearly anything and everything Apple does while promoting brands that few people buy. Apple is accused of following trends. Since when does Apple create the trend. iPod, iTunes Store, iPhone, App Store, iPad, et al, each were products that set the trends of the day, but did not create the trends; other products were launched long before Apple set the industry straight.