Where is Apple ever on sale? Everywhere except at Apple. Ed:
Online. Everywhere. By digging through a few hundred headlines each day you’ll see the repeats quickly and realize Apple gear is on sale at Best Buy, Amazon, Target and Walmart, and many other retailers. They have the sale prices that Apple will not give to customers at their own stores.
Apple executives figured out that a hardware company sells more services and wearables when it sells more hardware.