Just how bad is Apple TV?
It depends upon who you ask. Real numbers are scarce, though there is no shortage of online guesstimators with axes to grind; whether members of the anti-Apple screed writers guild or simply nattering nabobs of negativism, Apple never fares well until the quarterly financials arrive, and even those get peed upon, too.
As it turns out, Apple TV is healthy. It could be healthier with a lower price tag.