Bambi on a poorly kept secret to Jobs’ success:
What set Jobs apart from predecessors and successors? The KISS principle. Keep it simple, stupid! as if dumb assed engineers and designers needed to be reminded (they did).
Jobs kept it simple.
Apple continued and continues to adhere to Jobs’ basics (made more difficult to do when so many products need to interact with each other) of small is beautiful and less is more.
Except for price tags.